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Free audit

Get a free audit of your Google Ads.

Tell us about your business. We reply within one business day with how to give us read-only access, then send a plain-English report on what your account is wasting and what we would fix first. You keep the report either way.

For example: the services you want more of, or what has gone wrong with ads before.

Required fields are marked *. We use these details only to reply to you and prepare your review. See our privacy policy.

What happens next

Step 1

You send this form

Two minutes. No account access yet.

Step 2

You grant read-only access

We send short instructions. Read-only means we can see the account but can't change anything.

Step 3

You get the report

Wasted spend, tracking gaps and the first changes we'd make, checked by three AIs and a person.

Short version: a Google Ads audit reads the last 30 days of your account and answers three questions: what are you paying for that can't become a customer, what is Google not being told, and which settings are working against a local business. You get the findings in plain English, with the first changes we'd make, and you keep the report.

What the free Google Ads audit checks

  • Every search you paid for. We read the search terms report line by line for job seekers, do-it-yourselfers, parts shoppers, towns you don't serve and services you don't offer, and total what they cost.
  • Who your ads are shown to. Google's default location setting, "Presence or Interest", also shows ads to people who are only interested in your area. For a local business that usually means paying for out-of-town clicks. We check which one you're on.
  • What counts as a conversion. Whether calls from ads are tracked at all, what minimum call length counts as a lead, and whether page views or button taps are being counted as leads. Google bids on whatever you tell it is a conversion.
  • Settings that spend quietly. Display Network and Search Partners left on, auto-applied recommendations, broad match without conversion data, and final URL expansion sending people to pages you didn't choose.
  • When ads run versus when someone answers. Ads that run while the phone goes to voicemail pay for calls nobody takes.
  • Budget and bidding. Whether the campaign is limited by budget, whether the bidding strategy fits how many conversions you actually get, and whether Local Services Ads should run alongside Search.

Is my Google Ads not working, or is it just not measured?

Often it's the second. An account that "doesn't work" frequently gets calls nobody traces back to an ad, or counts clicks as leads and bids toward the wrong thing. The audit separates the two, because the fix is completely different: one needs better ads, the other needs better tracking.

Who does the audit

Our engine pulls the numbers and runs the checks, three AI models review the findings independently, and a person signs off on the report. See how it works. If you'd rather run the math yourself first, try the Google Ads worth-it calculator or look up your trade on our industry pages.