Every trade buys Google Ads differently.
An emergency plumber and a dental implant practice pay for very different clicks, peak in different months and play by different Google rules. Each playbook below starts from Google's own numbers for that trade.
Short version: we run Google Ads for local businesses that live on calls and bookings. Every playbook shows what that trade's searches cost at the top of Google, pulled from Google Keyword Planner in November 2026, plus how we'd structure the account and the Google rules that apply, like the Advanced Verification locksmiths and garage door companies must pass.
Home services
HVAC
Priciest click: “emergency ac repair”, up to $125.51. Biggest search: “ac repair”, 368,000 a month.
Plumbers
Priciest click: “emergency plumber”, up to $110.00. Biggest search: “plumber near me”, 823,000 a month.
Electricians
Priciest click: “emergency electrician”, up to $66.00. Biggest search: “electrician near me”, 368,000 a month.
Roofers
Priciest click: “roofing contractor near me”, up to $75.00. Biggest search: “roof repair”, 90,500 a month.
Garage doors
Priciest click: “garage door repair”, up to $85.54. Biggest search: “garage door repair”, 201,000 a month.
Locksmiths
Priciest click: “lock change”, up to $28.54. Biggest search: “locksmith near me”, 673,000 a month.
Pest control
Priciest click: “termite inspection”, up to $60.96. Biggest search: “pest control near me”, 165,000 a month.
Cleaning companies
Priciest click: “office cleaning”, up to $32.17. Biggest search: “carpet cleaning”, 368,000 a month.
Landscaping and lawn care
Priciest click: “retaining wall installation”, up to $20.00. Biggest search: “lawn care service”, 110,000 a month.
Pool companies
Priciest click: “pool remodeling”, up to $35.54. Biggest search: “pool cleaning service”, 27,100 a month.
Movers
Priciest click: “long distance movers”, up to $88.22. Biggest search: “movers near me”, 301,000 a month.
Projects and building
Remodelers and home builders
Priciest click: “bathroom remodel”, up to $55.00. Biggest search: “bathroom remodel”, 135,000 a month.
Concrete contractors
Priciest click: “foundation repair”, up to $69.08. Biggest search: “concrete contractor near me”, 60,500 a month.
Solar installers
Priciest click: “commercial solar”, up to $52.48. Biggest search: “solar panels for home”, 90,500 a month.
Other contractors
Priciest click: “window replacement”, up to $92.13. Biggest search: “general contractor near me”, 135,000 a month.
Appointments
Dentists
Priciest click: “dental implants”, up to $30.00. Biggest search: “dentist near me”, 1,830,000 a month.
Chiropractors
Priciest click: “car accident chiropractor”, up to $95.68. Biggest search: “chiropractor near me”, 673,000 a month.
Automotive
Click costs are the top of Google's top-of-page bid range; searches are monthly US averages. Source: Google Keyword Planner, United States, pulled November 2026.
Don't see your trade? The math is the same. Run your own numbers, read how we work or our guide to Local Services Ads, or ask for the free audit and we'll tell you honestly whether Google Ads fits.