Pest control advertising that knows termites from mosquitoes.
A homeowner finding roaches in the kitchen needs a different conversation from a buyer arranging a termite inspection. We separate those searches so your ads offer the right visit, and your budget follows the pest work you want.
Short version: Run pest control advertising with separate ads for termite inspections, urgent infestations and recurring household service. Termite inspection bids reach $60.96 in the Google Keyword Planner figures below, so a generic exterminator ad can waste an expensive opportunity. Match each search to the visit you offer, exclude pests you do not handle, and track which inquiries become booked treatments.
What pest control clicks cost on Google
Google Keyword Planner shows the search volume and top-of-page bid ranges for these searches:
| Search | Monthly US searches | Top-of-page bid range |
|---|---|---|
| termite inspection | 60,500 | $14.22 to $60.96 |
| pest control near me | 165,000 | $8.63 to $51.41 |
| rodent control | 40,500 | $7.45 to $38.05 |
| termite treatment | 40,500 | $5.03 to $33.14 |
| bed bug exterminator | 110,000 | $5.75 to $27.43 |
| cockroach exterminator | 165,000 | $5.74 to $26.73 |
| mosquito control | 40,500 | $1.80 to $18.99 |
| wildlife removal | 6,600 | $3.94 to $17.89 |
Source: Google Keyword Planner, United States, pulled November 2026. Bid ranges are what advertisers paid to show at the top of the page.
The inspection search has the steeper price: termite inspection reaches $60.96, while termite treatment reaches $33.14. Paying for someone who wants an inspection can cost more than paying for someone already asking for treatment. We give inspections their own campaign and booking message so treatment ads do not swallow that budget.
How we structure a pest control account
- Termite inspections get a clear booking path. We distinguish an inspection request from treatment for a known infestation. The ad names the service, and the booking record keeps those jobs apart.
- Bed bugs and roaches get pest-specific ads. Someone asking about bed bugs should see bed bug service, not a yard spray offer. We match the ad to the infestation and the treatment your crew actually provides.
- Recurring service has its own message. Household prevention and mosquito programs need different offers from an isolated rodent problem. Your marketing should make clear whether the customer is booking a treatment or asking about ongoing visits.
- Wildlife work stays separate. Trapping, removal and exclusion belong in ads only if your crew offers them. We keep wildlife requests out of household insect campaigns instead of paying for calls your office must turn away.
- Property managers get the right service offer. If you take commercial or rental-property work, we separate those searches from homeowner treatments. Booked jobs identify the pest and customer type so a rental inspection is not counted as a recurring residential account.
Searches we keep you from paying for
We check pest searches for people looking to get hired, buy supplies or solve a problem your crew does not handle.
| Kind of search | Example |
|---|---|
| Job seekers | pest control technician jobs, exterminator training |
| Do it yourself | how to get rid of bed bugs yourself |
| Parts and supplies | buy termite bait stations, roach gel wholesale |
| Services you do not offer | bat removal, if your crew does not handle bats |
| Identification without a service request | bed bug pictures, termite wings identification chart |
When pest control demand moves
Across these searches, demand peaks in June at 809,600 and bottoms out in December at 466,900, a 1.7x spread, according to the Google Keyword Planner data above. Termite inspection and treatment peak in May, mosquito control in July, and rodent control in March. The lows differ too: inspections bottom out in September, termite treatment in December, and mosquito and rodent searches in November. We prepare termite budgets ahead of May, shift mosquito spend toward summer, and reduce those budgets as their searches fall instead of leaving every pest campaign on the same setting.
Google's rules for pest control
Pest control services are eligible for Local Services Ads in the US, according to Google's category list. Since August 2026, Google has been moving existing Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals, with this category in the first phase. These ads still appear only on Google Search and Maps and remain pay per lead, according to Google's migration guidance.
Related
See how we manage your account, browse the industries we serve, or request a free account audit. For adjacent services, see cleaning companies and lawn care, plus our Local Services Ads guide.